Our Bespoke Marketing
Fifty two percent of home buyers look online before looking anywhere else for their next home and a whopping ninety percent search online at some point in the process. This is why you need to make sure your home is presented in the best possible way. The saying ‘you only get once chance to make a good first impression’ is never truer than with online marketing. Buyers flick through search results in seconds, if your properties photographs don’t grab their attention they will keep scanning through the list. This is why all our clients are offered professional photography as part of our standard package. To be clear I am not talking about an estate agent turning up with a digital SLR camera thinking they take awesome photos, I mean someone who makes their living by taking amazing photos. You see a real professional photographer not only knows how to properly compose a photo, they know how to make sure they get the perfect balance of light to make your rooms look stunning.
Video can increase buyer engagement by up to 400%
We can create stunning promotional videos of your property that will attract attention on property portals and social media alike. Facebook believes that 80% of its content will be video based by the end of 2020, and now plays more video per second than youtube. In a modern marketing campaign we cannot ignore social media and for that reason a professionally produced video is essential. In addition we will create an animated slideshow from your property photos. Just like video this increases connectivity and engagement on social media.
Traditional marketing methods still work too
It isn’t all about online marketing though. We believe in print marketing too and for that reason we will design and print bespoke magazine style brochures for your home. The quality of these brochures will reflect the quality of your home. The best brochure doesn’t just sell bricks and mortar, it showcases a lifestyle. The more attractive and aspirational it is, the better it does its intended job – to encourage buyers to show it to their friends and family, to motivate them to look at it over and over, and for them to really enjoy the experience of doing so.
Printed on quality card, and laminated to really show off your images. It will include a clear, attractive floorplan and poetic descriptions of your home. Synonymous in quality and content with the best hotel brochures, and those of travel companies, luxury gyms, status watches and top marque cars. After all, your house is worth many times more than any of those purchases.
Although a picture paints a thousand words no property advertisement is complete without a written description. Your home deserve s the best and this is why when you instruct Thomas Bespoke we will appoint a professional copywriter to produce beautiful poetic copy. She will arrange a suitable time to interview you about your home and the surrounding area and with guidance and advice from me will then set about describing your property beautifully.
A buyer who falls in love with your home and who therefore is buying from the heart will find it hard to pay any less than the very highest price and we believe the combination of stunning professional photographs and video with our poetic copy will guarantee buyers fall in love with your home
Virtual Reality Property Tours
Many of our buyers are based overseas or in London and for these buyers the quality of our Virtual Reality tours are really helpful. Allowing them to feel like they have viewed your home without even leaving their own home. In fact these tours are so good even local buyers love them. 3D virtual tours engage buyers in a way words and photos can not. They offer ‘location intelligence’ and a visceral sense of a property that increases emotional engagement. Unlike an open house or home visit, with a 3D virtual home tour, the buyer can take their time – from wherever they may be located – to delve into any feature that would make a house feel like a home.